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Dallas Cowboys quarterback Dak Prescott stars in a industry for the reliable yogurt of the NFL.
Dallas Cowboys quarterback Dak Prescott has stepped into a singular function as an alternative for Cam Newton — however not at the soccer matter.
In ads status to open airing Monday, Prescott replaces Carolina Panthers QB Newton since the pitchman for Dannon’s Oikos Triple 0 yogurt price. Newton was once dropped via the company in October after making debatable feedback to a feminine reporter.
Prescott was once introduced since the brand’s distinctive face days after Newton discussed to a reporter, “It’s foolish to hear a feminine focal point on routes.”
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Newton had served as a spokesperson for Dannon’s Oikos line of Greek yogurt since 2015, appearing in tv advertisements, among different advertising efforts.
Jeffrey Rothman, Dannon’s vice chairman of promoting, stands via the transfer to Prescott, whilst Newton heads into the playoffs (going through the New Orleans Saints on Sunday), while Prescott and the Cowboys finish area.
“The selection made with Cam was once consistent with a specific remark he made towards a feminine journalist, which didn’t imagine our values as a company,” Rothman instructed USA TODAY Sports activities actions. “We are going to proceed to make possible choices that strengthen equality and vary.”
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